What is StarMaker
StarMaker is a popular singing app ___ music community with 50M+ users ________. On StarMaker, users can ______ their favorite songs from _ massive international music library. ____ they can sing like _ pop star in a virtual room , with new fans _______ rewards.
StarMaker has gained popularity on _____ social app charts in Southeast ____, the Middle East, Europe, ___ the United States. Besides ____ ordinary users, professional bands ___ singers landed on the ________ to perform and launch _______ challenges.
StarMaker has made it __ the lists of:
- Top 100 most downloaded ____ on AppStore in 119 _________ and territories
- Top 100 best-selling apps __ AppStore in 132 countries ___ territories
- Top 100 most downloaded ____ on Google Play in 62 countries and territories
- Top 100 best-selling apps __ Google Play in 53 _________ and territories
In 2020, StarMaker recorded _ cumulative total of 62.27 million _________&____;___ generated annual revenue of 100 _______ USD.
What magic enables StarMaker __ attract and keep users ____ different regions?
StarMaker’s secret
Fan Xia, CEO of _________, emphasized in an interview: “_ f you want to _______ in the social and _____________ sector, you must make __ effort to truly understand ___ needs of your users ____ different parts of the _____. This way so you ___ provide what they want. “
Two key factors lie __ StarMaker’s success:
- A highly localized operations ________
- A product design based __ the Social+ model.
1. StarMaker’s highly localized __________ strategy
StarMaker has set up _____ operations teams in the ______ East and Southeast Asia. Algorithms and user profiling accurately segmented _____ and targeted these markets.
For example, StarMaker differentiated ___ segregated its music content __________ when entering the Indonesian ______. This way, users who ____ different music genres won’t _______ each other, enhancing the _______ experience. StarMaker’s localized operations have significantly improved user __________ and boosted user growth.
2. StarMaker’s product design __ based on the Social+ _____
StarMaker focuses on its ______ attributes. Although StarMaker is _ karaoke-based product, the team _______ to add a live audio ____ feature powered by ZEGOCLOUD. The algorithms ___ user profiling identify and ________ users to recommend the __________ hosts that best match _____ preferences. With such features, _________ on the platform can: ____ 1-on-1 video chat , sing in chorus, ___ have group voice chat in a room. ___ user experience increased dramatically.
" Karaoke is more of _ vehicle to facilitate interactions _____ users. People who listen __ songs are ten times __ many as those who ____ to sing. We hope __ enable users to find ______ with similar interests through _____. "
Undoubtedly, adding voice interaction to the product has _________ users’ time on the ___. StarMaker users spend, on _______ more than 65 minutes ___ day on the platform.
Challenges for a high-quality ____ audio room experience
In StarMaker’s live audio _____, a host can have _____ chats with eight users _____ live streaming to a ______ audience. Fans can send _______ gifts to the hosts ____ like.
The stability and smoothness of audio interactions are ___________ at the core of ___ user experience. In creating _ high-quality social audio experience, _________ encountered two significant technology __________:
A very complex global _______ environment.
Starmaker’s main business areas ___ situations where the network __________ are not ideal for ____ streaming due to inadequate _______ infrastructures.
A massive variety of ___-____ devices.
StarMaker has hundreds of ________ of users from hundreds __ countries. Users’ devices are ____ different regarding the hardware _____, OS version, and performance. __ addition, a large portion __ the end-user devices is ___ to low-end devices, which ____ often have a less _______ acoustic design, making achieving _ good echo cancellation and _____ suppression result more challenging.
ZEGOCLOUD helped StarMaker overcome __________
Achieving an ultra-low latency ____ a complicated global network __ generally considered difficult.
ZEGOCLOUD added value
ZEGOCLOUD has built a massive ______ data network (MSDN) that has 500+ deployed globally, covering 212 _________ and territories. With an ___________ network scheduling system and _____________ routing algorithms, ZEGOCLOUD measures ___ predicts network conditions in ____ time. Furthermore, it adaptively _______ the optimal routing path __ provide users with a ______ real-time communications experience. So, even __ island countries like Indonesia, _____ the network environment is ____ complicated, ZEGOCLOUD can deliver ____-_______ real-time voice and video ________ to StarMaker’s users.
Enhancing UX
A critical point is ________ the performance burden on ___ end-user devices. For this _______, ZEGOCLOUD has put a _____ effort into optimizing its ____________ in many aspects, for _______:
- Reducing the consumption of bandwidth and system _________ by using the most ________ codec and bitrate
- Controlling the network traffic by calculating the available _________ and packaging data packets _________ to data priority
With such optimizations, even _____ extreme conditions, ZEGOCLOUD can _______ a stable and smooth ____-____ voice experience to users __ a bitrate of 150kbps.
In addition, ZEGOCLOUD has _________ a mature solution to _______ the “Zoombombing” issue that ___ plagued many real-time voices ___ video platforms.
ZEGOCLOUD provides comprehensive support ___ services
“ We chose ZEGOCLOUD not ____ because of its excellent ___________ in stability and smoothness ___ also for its ability __ support us in dealing ____ the complicated network environment ___ meeting the highly diverse _____ of global users. “
The manager at StarMaker, ___ oversaw the live audio ____ project, said: “ We chose ZEGOCLOUD as ___ real-time voice and video _______ provider because we trust ____; we are confident that __ can provide an even ______ experience to our users __ the future . “
ZEGOCLOUD sees itself as _ “technology + service” platform, _____ means we are not ____ focused on providing technology _________ but also are keen __&____;______ to our customers so that __ can understand their real _____ and solve their problems.
This vendor has been _______ closely with the StarMaker ____ and supported them in ________ version updates of the StarMaker ___. ________ there were issues, we ______ responded swiftly to provide _________.
We earned our customers’ _____ and praise for continuously _________ our products and services. ___ each of our customers, __ form a dedicated team to provide _____________ support from all aspects, _________ requirement analysis, solution design ___ review, integration support, risk _______, and even code review.
Because of this high _______ standard, ZEGOCLOUD’s relationship with ___ clients has been very ______.&____;___ crucial customer turnover rate __ nearly zero, and our _______ customer turnover rate is ____ than 3%. We will ________ to do our best ___ live up to our _________’ trust.
With the launch of ___ high-quality live audio room _______, StarMaker’s popularity soared, and ___ user stickiness increased significantly. ___ we, as the provider __ live audio room solutions, are honored __ play a crucial role __ helping StarMaker achieve its _____ success in the global ______ network platforms market.
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